2010 January |

Interview with Felena Hanson, Perspective Marketin...

Business Women’s Mega Mixer
Show Notes: January 27, 2010

[podcast]http://www.blogtalkradio.com/n-san-diego-business/2010/01/28/interview-with-felena-hanson-perspective-marketing.mp3[/podcast]

Felena Hanson, Perspective Marketing, brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker.

Her background includes, marketing plan creation and implementation, marketing management, brand management, product positioning, market research, marketing communications, web marketing and customer relationship management.

She has worked as an Account Director for PremiereGroup, a marketing agency in Los Angeles, California, where her responsibilities included managing marketing communications programs for clients such as DIRECTV, SunAmerica, Fox News Channel, Washington Mutual and Epson.

Prior to launching Perspective Marketing, Felena worked as the Director of Marketing for an internet technology company, where she managed marketing campaigns for clients such as CNN, USA Today and the Los Angeles Times. The company was sold to America Online in 2003, which allowed her to pursue her entrepreneurial dreams. Over the last six years her firm has focused on helping clients in professional services, construction, engineering, information technology, and retailing.

Felena earned a Bachelor’s degree in Marketing from the University of San Diego and an MBA from California State University Dominguez Hills. She now teaches Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising, in San Diego, and at California State University Dominguez Hills for the MBA online program.

Michelle Bergquist Interview by North San Diego Bu...

On February 15, 2010 Michelle Bergquist was interviewed by Debra Simpson, North San Diego Business about the upcoming Business Women Mega Mixer, and networking in general.

The Business Women’s Mega Mixer will benefit the Women’s History Museum here in San Diego.

How did March come to be Women’s History Mon...

In 1911 in Europe, March 8 was first celebrated as International Women’s Day. In many European nations, as well as in the United States, women’s rights was a political hot topic. Woman suffrage — winning the vote — was a priority of many women’s organizations. Women (and men) wrote books on the contributions of women to history.

But with the economic depression of the 1930s which hit on both sides of the Atlantic, and then World War II, women’s rights went out of fashion. In the 1950s and 1960s, after Betty Friedan pointed to the “problem that has no name” — the boredom and isolation of the middle-class housewife who often gave up intellectual and professional aspirations — the women’s movement began to revive. With “women’s liberation” in the 1960s, interest in women’s issues and women’s history blossomed. Read the entire article at About.com.

1st Annual Business Women’s Mega Mixer!...

Pictures from the Business Women’s Mega Mixer held March 25th.

Making New Connections!

Come one, come all as we invite you to celebrate with other business women from all over San Diego County to mix and mingle at this spectacular event! AND……we have business women coming from Orange County and Los Angeles, too!

At the Event. . .

There was MEGA mixing and MEGA mingling!
There were door prizes and raffle prizes!
There was fabulous food and beverages!
There were exhibitors showcasing their products and services!
There were women’s groups, associations and organizations to learn more about!
There were opportunities to make new connections and forge new partnerships!